About Me
I am Chirantan Banik, currently part of the Founder's Office at HealBridge, a B2C tech-enabled healthcare startup. My work exists at the intersection of business strategy, operational scaling, and financial rigor.
In parallel to my startup experience, I have been an active public market investor for the past four years. This has deeply shaped my consulting philosophy: I evaluate early-stage companies with the same harsh, fundamental scrutiny applied to public equities. It’s not just about growth; it’s about unit economics, sustainable margins, and clear pathways to profitability.
I hold a B.Tech in CSE from Sikkim Manipal Institute of Technology (2020-2024), bringing technical competence to traditional business consulting.
Experience
Business Consultant & Development
BlackMont Consulting · London, UK · Nov 2025 - Present
- Worked with non-profits and startups across India, UK and Thailand, delivering cross-market strategic insights and execution support.
- Advised clients on actionable solutions across marketing, content strategy, market expansion, customer acquisition, operations, and trust-building, with a strong focus on execution and measurable outcomes.
- Facilitated a strategic partnership between BlackMont Consulting and AIC-SMUTBI, strengthening the firm’s presence within India’s startup ecosystem.
Founder's Office
HealBridge Pvt Ltd · Siliguri, India · July 2025 - Present
- Executed business development, marketing, sales, and capital allocation initiatives across the organization, driving on-ground implementation and ensuring efficient resource deployment.
- Designed and executed strategies for market expansion and healthcare awareness, driving adoption among underserved rural populations.
- Played a key role in designing and building the healthcare solution from the ground up, aligning product features with market needs, operational feasibility, and long-term scalability.
Public Market Investor
Independent · Jan 2022 - Present
- Analyzing public equities, managing a personal portfolio with a focus on value investing and long-term fundamental analysis.
Education
B.Tech in Computer Science and Engineering
Sikkim Manipal Institute of Technology · 2020 - 2024
Certifications & Training
Trained in and actively applying top-tier consulting frameworks.
Management Consulting Specialization
Emory University (Coursera)
- Problem Solving Frameworks
- Data Analysis
- Client Communication
McKinsey Forward Program
McKinsey & Company
- Leadership
- Structured Thinking
- Business Strategy
Strategy Consulting Job Simulation
BCG (Forage)
- Market Research
- Financial Modeling
- Strategic Recommendations
Detailed Case Studies
SmartEdge Automation
Market Entry & Go-To-Market Strategy
The Objective
Help SmartEdge enter the UK market by identifying real automation problems, defining ideal customers, and building a focused go-to-market plan.
Target Customers
- Industries: Food & Beverage, Pharma, Automotive
- Roles: Plant Managers, Heads of Operations, Engineering Leaders
- Profile: Mid-sized companies with partial automation
What Was Done
- Researched key operational challenges in UK manufacturing
- Validated and prioritized high-impact automation pain points (downtime, legacy system integration)
- Built a targeted list of 20–25 UK manufacturers with strong fit
- Developed clear, execution-focused GTM recommendations including a pilot-first approach to prove ROI
Impact
Established clear market focus with a high-quality target pipeline and a practical GTM plan ready for execution.
Serenity Diamonds
Strategic Snapshot & Positioning
Customer Segmentation
- Expats (30–55): trust-driven, prefer expert guidance
- Younger buyers (25–40): digital-first, research-heavy
- Core Need: Education and trust, not just products
Competitive Positioning
While the market is highly price-driven, the true opportunity lies in customisation and expert guidance. Positioned the client as a trusted jewellery advisor, not just a seller.
Execution Strategy
- Focus on education content (lab-grown vs natural)
- Push consultation-first sales (WhatsApp/DM)
- Showcase custom design journeys
- Leverage 30+ years of inherent credibility
Core Insight
Growth will come from trust and guidance throughout the Discover → Learn → Consult → Buy journey, rather than entering a race-to-the-bottom price competition.
Family Office Portfolio Strategy
₹10 Cr Wealth Management
The Objective
Build a ₹10 Cr diversified portfolio with a 5% cost of capital, focused strictly on long-term wealth creation and stable returns.
Strategy Approach
- Core Allocation: Mutual Funds (equity + hybrid) for compounding
- Global Exposure: ETFs for diversification
- Income Stability: REITs for predictable cash flow
What Was Done
- Conducted rigorous sector-wise analysis encompassing growth, risk, and macro trends
- Evaluated historical performance alongside strict downside risk parameters
- Built forward-looking return projections across the asset classes
Key Insights
Diversification successfully reduced volatility while maintaining growth momentum. REITs proved highly effective at stabilizing returns near the 5% cost of capital threshold.
Questions about my background
Quick context on experience, regions, and how I work.
What is your core expertise?
What kinds of projects have you delivered?
Which regions have you worked in?
How does investing influence your consulting?
Do you take on early-stage or non-profit work?
Ready to Scale?
Book a quick call or drop me a message on WhatsApp - let's talk about your startup's next move.